Privacy Policy

Last updated: 30 May 2025

1. Who We Are

Earthly Benefits Inc. (“Earthly Benefits,” “we,” “our,” or “us”) is a Canadian-based company that produces and distributes natural, drinkable health supplements through an affiliate-only sales model. This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Information when you visit earthlybenefits.ca (the “Site”), purchase our products, or interact with our affiliate program.

2. Scope & Legal Framework

We operate under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. Where we email or text you, we comply with Canada’s Anti-Spam Legislation (CASL). If you access our services from outside Canada, you agree that your data will be processed in Canada subject to this Policy.

3. Personal Information We Collect

Category Typical Data When Collected
Account & Contact Name, mailing address, email, phone Creating an account, placing an order, affiliate signup
Payment Card type, last 4 digits, expiry (handled by PCI-compliant processor) Checkout
Affiliate Tracking Unique referral ID, clicks, purchases, payout history Clicking or sharing affiliate links
Usage & Device IP address, browser type, pages visited, time on Site Automatic via cookies & analytics
Marketing Preferences Opt-in status, email or SMS engagement metrics Newsletter signup, promotions
Health-Related Inquiries (optional) Voluntary information you share with customer support Support tickets, product questions

We do not knowingly collect information from children under 13. If you believe a minor has provided data, contact us (Section 11) and we will delete it.

4. How We Use Your Information

  1. Order Processing & Fulfillment
  2. Affiliate Attribution & Commission Payments
  3. Customer Support & Warranty
  4. Site Analytics & Performance Improvements
  5. Marketing — only with your express or implied consent under CASL
  6. Legal & Security — fraud prevention, dispute resolution, regulatory compliance

5. Cookies, Pixels & Similar Technologies

We use first-party cookies for essential site functions (login, cart) and third-party cookies/pixels (e.g., Google Analytics) for aggregated traffic statistics. You may disable non-essential cookies in your browser or via our cookie banner; essential cookies are required for the Site to function.

6. Affiliate Links & Third-Party Tools

Affiliate tracking relies on a referral ID stored in a cookie (typically 30 days) or appended to the checkout URL. We also use:

  • Payment processors (Stripe / Shopify Payments)

  • Email & SMS platforms (Klaviyo or equivalent)

  • Shipping partners (Canada Post, UPS)

These vendors receive only the data needed to perform their services and are contractually bound to safeguard it.

7. When We Share Data

We do not sell or rent your Personal Information. We disclose it only:

  • To service providers under written confidentiality agreements

  • To government authorities if required by law or to defend our rights

  • In a business transfer (e.g., merger or acquisition) with notice to you

8. Security Measures

We employ TLS encryption, role-based access controls, network firewalls, and regular security audits. No method of transmission is 100 % secure; you acknowledge this inherent risk.

9. Data Retention

We keep Personal Information only as long as necessary for the purposes above or as required by law (e.g., 7 years for tax records). Affiliate payout records may be retained longer for accounting obligations.

10. Your Choices & Rights

Under PIPEDA you may:

  • Access or correct your Personal Information

  • Withdraw consent to marketing communications at any time (unsubscribe link / “STOP” for SMS)

  • Request deletion where legally permissible

  • Challenge our compliance via the Office of the Privacy Commissioner of Canada

Submit requests using the contact details below; we will respond within 30 days.

11. Policy Updates

We may amend this Privacy Policy from time to time. Material changes will be posted on the Site and, where required, sent via email. Continued use of the Site after changes constitutes acceptance of the revised Policy.